Full-service marketing agency for medical devices, life sciences and physicians

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Cincinnati skyline
Cincinnati is our HQ. But most of our staff works plugs in from across the country.

We know the macula from a piece of French Toast.

And, that's just one reason that national and international ophthalmic companies choose to work with Biotica. We speak medical and marketing from 25 years of experience.

Our work in ophthalmology and optometry includes:

  • Diagnostic devices
  • Clinics, practices, device companies
  • Surgical microscopes
  • Medical Lasers
  • Pharmaceuticals
  • Life sciences

What We're Proud Of

  • Helping our clients gain share during the 2008 and 2020 recessions
  • Using research to save a company $15,000,000 on a no-go product launch
  • Working with an equipment manufacturer to create 25 years in consistent revenue increases
  • Developing a new multi-million-dollar revenue stream for a non-profit
  • Dano (just ask)
Would you like to know how we do it? Read on.
Why Biotica

Why Biotica?



Two decades of ophthalmic marketing experience, including five recessions.



We know how to get attention and be true to brands at the same time.



We squeeze the most out of budgets for all clients, big and small.

optometry marketing
medical equipment advertising
healthy food processing
manufacturer for ophthalmology and optometry
ophthalmic distributor
German made precision optical instruments
exam room equipment
high-end Japanese slit lamps
Diagnostic lenses


Biotica has more ways to launch your practice into orbit

marketing strategy


The shortest path from Point A to Point B.
web design and development

Web Design

Soup to nuts web development
social media

Social Media

A low-cost method of maintaining visibility
digital marketing services


Relevant and timely visual content and copy
email marketing healthcare

Email Marketing

HIPAA compliant email campaign
digital advertising and SEM

Digital Advertising

Search engine marketing and web banners, OleĀ“!
print, tv and radio advertising


Print ads, radio, tv, and more
healthcare public relations

Public relations

Local, regional and national brand awareness.


National and international juries have awarded Biotica's work

Avure HPP

A print ad promotes healthy high-pressure processing

Reliance Medical Products

Poster to introduce FX 920

medical equipment print campaign


Selling the test time of a new perimeter

Reichert Technologies

Buffalo ad plays off Reichert's location


Website shows fashion and medical sides of practice

Bell Technologies

Ophthalmic distributor website include e-commerce

Mercy Health Partners

Ad announces groundbreaking for a new hospital


Email pushes traffic to the website


Campaign for introduction of the Lenstar biometer


Creative repurposed for outdoor, print, and POS

Team — Who do we think we are?

Team — Who do we think we are?

Working out of a basement in 2002, our first client was an ophthalmologist. We must have done okay because he referred us to our second client, his optometrist father. And the rest is history.

Susan Abramovitz

Partner / Strategic Services & Media

Susan helps clients set realistic goals and the most cost-efficient ways to achieve them

Ben Singleton

Partner / PR & Social Media Director

Ben's group will help you reach patients through free media exposure and social media.

Bill Abramovitz

Partner / Creative & Digital Director

Bill's digital and creative teams designs messages and imagery that rise above the noise



Reasonable. Flexible. No surprises.

  • Our fees are middling for Cincinnati, and a bargain compared to NYC, Chicago, and Birka (Sweden).
  • Most work is estimated by project. We estimate, you sign, and we get to work.
  • We bill by the project, or the hour for services like social media and public relations
The Next Step

The Next Step